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Promotional Programs

We can design and help execute different promotional programs to help you introduce your staff and customers to the wines of Rioja. Some sample programs are: Vibrant Rioja VIP Club – special tastings, food pairings, seminars and guided trips to the region; Vibrant Rioja Winedays – Build traffic on off nights; Vibrant Match – Try a tasting and pairing event customized to your offerings.

Quick Turn Around

Rioja wines are not released until ready to drink, so you won’t have to hold the wines in inventory for long!

Clear Classification

Easy classification makes it easier to present to your customers. Here is a quick guide:

Guarantee of Origin
Guarantees the DOC Rioja origin and vintage of the wine. Generally speaking, these are young red wines, though they can also be whites or rosés. This label is also used in a minority of wines which don’t suit the Crianza, Reserva and Gran Reserva categories.

Crianza
Used to describe wines that have been aged 12-18 months in oak barrels, and at least another year in bottle. Prices generally range from $6 to $20. Crianza wines are usually the “wine of choice” for most Riojans on a daily basis. Its strong Tempranillo character and overtones of cherry makes this wine excellent for pairing with any food.

Reserva
Used to describe wines that have been aged in oak barrels 18-24 months, and 12-24 months in bottle. Prices generally range from $14 to $40. Reserva wines are known for its deep and complex flavors – from hints of vanilla to cherries and wild berries. Exceptional when paired with grilled foods and game.

Gran Reserva
Used to describe wines that have been aged in oak barrels 24-36 months, and 36 months in bottle. Prices range from $18 and up. Gran Reserva wines are exquisite and, needless to say, only exceptional vintages can make such a wine. Known for its intense depth, these wines offers the palate hints of cedar and wild berries.